THE CANOE SHOP

About Us

Desperate Measures: Your Paddle Sports Experts Since 1987

From our roots in Lady Bay, West Bridgford, to our current location at Holme Pierrepont—just 300m from Nottingham’s iconic White Water Course—we’ve been the go-to destination for paddlers across the UK and beyond.

We’re known for supplying top-quality kayaking, canoeing, and safety gear, paired with honest advice you can trust. Whether you’re a beginner, a seasoned paddler, or an organisation, we’ve got you covered.

This website is an extension of our Nottingham showroom, bringing the same expertise and passion right to your fingertips.

Need advice or have questions? Call us on 0115 981 6815 or drop us an email.

Our team lives and breathes paddle sports. With hands-on experience in kayaking, canoeing, and water adventures, they’re here to help you find the perfect gear.

Love what we’re doing—or do you think we could improve? We’d love your feedback. Reach out, and let’s make your paddle sports experience even better!

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